TOYOTA | #WHATILOVE

Social Video Content Strategy & Production

Everyone has a passion in life which burns inside them and encourages them to form a bond with other people who share the same passion. We used this truth to engage people with short films and social content developed around passion points - fashion, food, sport.

Everyone has a passion in life which burns inside them and encourages them to form a bond with other people who share the same passion. We used this truth to engage people with short films and social content developed around passion points - fashion, food, sport.

Toyota Corolla - #whatilove Case Study

Toyota Corolla - #whatilove - Laura Enever 'Surfing'. We take a look inside the world of professional surfer Laura Enever and what drives her to succeed.

Toyota Corolla - #whatilove - Craig Alexander 'Triathlon'. Discover the incredible sacrifices required to become 5 time world triathlon champion, Craig Alexander describes what it takes and what drives him to continue.

Toyota Corolla - #whatilove - Luke Nguyen 'Food & Travel'. The amazing story of Luke Nguyen and what pushes him to continue his discovery and passion.

Now We Collide produced 5 cinematic short films that each focus on one inspiring and emotive Australian who has excelled in their chosen passion. Each film is authentic and true to the genre depicted by the passion point. Driven by the narrative of the ambassador with a combination of interview, voice-over, cut-away vision and colour the films will provide a real insight into the story behind each ambassador and what makes them so unique and/or interesting.

Campaign Objectives:

  • Create content that inspires engagement.
  • Tell genuine stories that allow emotional connections to the brand.
  • Leave gaps for users to participate and encourage sharing of the #hashtag and related user generated content.
  • Draw people into the
    “consideration" phase of a Toyota Corolla purchase and encourage them to find out more.