Services
Campaign Strategy
Creative Direction
Art Direction
Copywriting
Production
Post-Production
Social/Digital media planning and buying
OOH planning and buying
Reporting

Services
Campaign Strategy
Art Direction
Copywriting
Production
Post-Production
Media

In 2023, ESPN Australia cemented itself as “Your Home For Hoops” by adding FIBA to the list of their existing unrivaled coverage of basketball properties. 

The integrated campaign helped drive audiences to the most-watched basketball game ever on ESPN in Australia, with the game between Australia and Germany. 

Now We Collide collaborated with the team at ESPN to build on the success of the previous FIBA WWC campaign with a social media-led video campaign targeting Australian basketball fans across social media, online and digital out-of-home. Videos were pushed out across YouTube, YouTube Shorts, Facebook, Instagram Reels, and TikTok. Additional campaign media was tailored to ESPN’s broadcasts of the World Cup, with game-specific content. 

In 2023 ESPN Australia cemented themselves as “Your Home For Hoops” by adding FIBA to the list of their existing unrivalled coverge - which includes NBA, WNBA, NBL, WNBL and NCAA – right in time for the pending women’s and men’s world cups.

ESPN and Now We Collide collaborated to build on the success of the previous Your Home For Hoops campaign with a social media led video campaign targeting Australian basketball fans where they live online. Videos were pushed out across YouTube, YouTube Shorts, Facebook, Instagram Reels and TikTok and the campaign was kicked off with a 60 second hero ad that aired during ESPN’s broadcast of Super Bowl LVII. Additional campaign videos pointed specifically to ESPN’s broadcasts of the NBL and NBA playoffs and finals.

With limited access to players and country FIBA assets, Now We Collide used a mix of generative AI and traditional motion graphics to bring the campaign to life. Now We Collide secured premier high-traffic digital out-of-home placements across Australia, including light-rail.

Now We Collide used a mixture of projection mapping and VFX to showcase some of the biggest plays from across ESPN’s basketball offering which also gave us the opportunity to have talent interact with the big-name stars and immerse them in the famous plays for a unique and interesting visual.