Thought leadership video series exploring the challenges of population growth


Space for ambition

In this video series, we meet the companies whose ambitions are changing the way we all live and work, for the better. Companies whose passion and drive are helping to shape our industry, accelerate our customers’ businesses and make the world a more interesting place for all of us.

Ambition 01 - Reshape the surface of our planet

Bjarke Ingels Group (BIG) is a non-conformist group of architects moulding our planet around people.

BIG’s commitment to pushing boundaries is unrivalled. Taking an unshackled approach to the past and putting human experience at the centre of every creation, BIG’s view is that future cities are going to be a lot more about how we live and work together.

Now We Collide produced and directed this 3 part video series for Goodman Group.

Ambition 02 - Eliminate global food waste

Soft Robotics, an ambitious Boston start-up is having a huge effect on supply chains across the e-commerce, advanced manufacturing and food production industries.

If you’ve had any experience with robotics, you’ll know that robots are very good at simple tasks. What they haven’t been very good at, however, is picking up and packing a range of different items, particularly delicate food items like eggs or strawberries, or flimsy apparel items. That is, until now.

Ambition 03 - Delivery in 30 minutes or less

Hema, a new retail concept in China is delivering in under 30 minutes.

Launched by e-comm giant, Alibaba, Hema is an ambitious new retailer in China. It’s a physical place to shop, a dine-in restaurant and a distribution centre for online orders, all rolled into one. It also offers 30-minute delivery within a 3km radius in major Chinese cities.


3 x 3-minute hero videos filmed globally with international crews
3 x 1-minute cut downs
Still assets for the printed stakeholder review and website
Social strategy to release the video content series on social platforms and through native advertising to drive people to the Goodman website.

Working in collaboration with Yonder and Goodman Group
Chief Creative Officer - Ryan Bodger
Executive Producer - Keir Maher
Director / Senior Producer - Naomi Young
DOP - Evan Papageorgiou
Lead Designer - Kurt Toohey
Lead Editor - Kelly Searancke
International local crews in Shanghai, Boston, New York

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