A brand playbook for one of the world's biggest brands.


It's Your Prime Time
Brand Playbook 

On Forbes, ESPN is ranked as one of the most valuable brands in the world. The worldwide leader in sports launched in 1979 as 30,000 viewers tuned in to watch the premiere episode of SportsCenter, which was followed by a slow-pitch softball game. The network is now the go-to stop for all sports coverage. Yet, the brand is under fire thanks to rising rights fee costs & cord-cutting. So now more than ever ESPN diversifies its network across online and direct-to-consumer initiatives like ESPN+, a streaming service launched in 2018.

Over two years ago we started out on a journey with ESPN to re-establish their brand presence in Australia and New Zealand and develop a brand playbook to create brand continuity and consistency across B2C and B2B channels and comms. 

Through in-depth research and strategic development, we worked closely with ESPN to get to the heart of how they needed to be represented in market and what brand assets they required to continue building their business in the APAC region. 

ESPN Brand Campaign Playbook

We Delivered

Research and strategy 
Creative and art direction
Brand playbook and asset development
Design and production for all toolkits - social / video / broadcast / print
Social media implementation and management