Our creative art direction explored the crazy crafts to daredevil pursuits, we're obsessed with how many quirky cool things are shared across Australia every single day.

A to Z 

Of Instagram

This is just a snapshot of all the incredible communities, creators and content that share the love on Instagram and connect around their passions. Some you may have heard of, and hopefully some you'll uncover for the first time! So dive in and discover – because there's something here for everyone.

Australia – get into what you 

Have you heard of 'mlem', retro sweat, or vitamin sea? With 26 original artworks to produce our creative art direction team had to deep dive and explore the interests and passions of people all around the world. 

We delivered

Creative art direction, design and delivery of the A to Z of Instagram.
Microsite design and development

To see all artworks visit: atozinstagram.com.au