All your marketing tools and data - connected in one place
All your marketing tools and data - connected in one place
All your marketing tools and data - connected in one place
All your marketing tools and data - connected in one place
All your marketing tools and data - connected in one place
Gaining full visibility of the customer lifecycle, from prospects to loyal customers, is essential to a successful marketing strategy. In the digital economy, understanding which customers and audiences are interacting with different content and platforms, and what effect that is having on delivering results and driving revenue is critical. That's why we're a certified HubSpot agency partner.
HubSpot
HubSpot is one of the key technology platforms which allows you to understand and optimise the full customer journey, whether a B2C or B2B organisation. The reason we love HubSpot is because it provides a flexible, all-in-one platform for marketing, sales, and customer service, to identify exactly what is working in the digital and content marketing mix to drive revenue and results. Complete with real-time data on all your marketing campaigns, presented in easy to understand dashboards.
CAMPAIGN PLANNING
Plan your year with campaigns, budgets and objectives presented in a calendar view for full visibility on events, so you can build your strategy around them and even set up the tasks and assign them to your team so nothing gets missed.
MARKETING
Create and distribute content across digital media and social media platforms, optimise for search engines, and automate your email campaigns. View data and results across platforms and identify prospects and customers - all visible in one simple dashboard.
SALES
Empower your sales and marketing team to close more deals with less effort and personalise messaging using HubSpot's CRM and sales automation tools. Keep track of every interaction with prospects and customers.
CUSTOMER SERVICE
Keep your customers happy and loyal with HubSpot's suite of customer service tools including help desk, AI chat and feedback forms. Easily manage support tickets, provide self-service resources, and gather valuable insights into your customers' needs.
Speak to an expert
Ready to take your marketing strategy to the next level with HubSpot?
Speak to one of our experts today to learn more about how we can help you grow your business.
Content has become a key element of inbound marketing across digital and social media and this is at the core of the HubSpot methodology. Inbound marketing is centred on creating valuable content that attracts, engages, and delights targeted audiences, and ultimately leads them to become customers. Here are a some of the key ways HubSpot connects content with your existing customers and prospects:
ATTRACT
Attract visitors to your website: High-quality, relevant content is the primary way to attract potential customers to your website. HubSpot's inbound marketing tools are designed to help you create and promote content that speaks directly to your target audience's needs and interests, increasing the likelihood that they'll find your website and engage with your brand.
NURTURE
Nurture leads through the sales funnel: HubSpot's customer relationship marketing (CRM) and email marketing tools allow you to nurture your leads with targeted, personalised emails that provide even more value and help move them through the buying process. By delivering the right message to the right person at the right time, you'll increase your chances of converting them into customers or turn existing customers into loyal advocates.
VALUE EXCHANGE
Value exchange is critical to build brand awareness and authority: Creating and sharing content that provides value to your audience will help you establish your brand as a trusted authority and thought leader in your industry. As your brand becomes more well-known and respected, you'll be more likely to attract new customers and retain existing ones. HubSpot's inbound marketing tools allow you to create content that speaks directly to the needs and pain points of your ideal customers.
MEASURE / OPTIMISE
HubSpot's publishing and real time analytics tools allow you to track and measure the performance of your content, across SEO, social and digital media. By making data-driven decisions, you can continually improve the relevance and effectiveness of your marketing efforts.
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