Beat The Big Banks

Beat The Big Banks

An awarded home loan lender, Homestar is developing its reputation as a local disruptor in the banking sector. Offering low rates, an easy application process, and quality personalised service, the bank has recently been awarded Outstanding Value Home Loan Provider by Canstar. By offering a smooth process and cutting out the unnecessary application drama, Homestar enables their customers to access their dream properties sooner.

Homestar’s biggest current challenge is cutting through the noise of the highly competitive banking category. Up again the lineup of Australia's big four banks, as well as the myriad of other small to medium sized providers, Homestar’s brief to Now We Collide was to create a platform that presented the bank as an better alternative to old, traditional banks.

An awarded home loan lender, Homestar is developing its reputation as a local disruptor in the banking sector. Offering low rates, an easy application process, and quality personalised service, the bank has recently been awarded Outstanding Value Home Loan Provider by Canstar. By offering a smooth process and cutting out the unnecessary application drama, Homestar enables their customers to access their dream properties sooner.

Homestar’s biggest current challenge is cutting through the noise of the highly competitive banking category. Up again the lineup of Australia's big four banks, as well as the myriad of other small to medium sized providers, Homestar’s brief to Now We Collide was to create a platform that presented the bank as an better alternative to old, traditional banks.

BRINGING IT
        TO LIFE

BRINGING IT TO LIFE

Featuring high-profile and ever fabulous comedian Julia Morris, we developed a campaign that takes a cheeky swipe at the older banks, while speaking to Homestar's key market advantages. The campaign follows Julia on a journey of personal self-improvement, backed by the confidence of knowing her home loan is in great shape thanks to the team at Homestar. Across a range of TVC’s and social executions, Julia appears carefree after switching to Homestar and ditching her relationship with a ‘toxic old bank’.

Featuring high-profile and ever fabulous comedian Julia Morris, we developed a campaign that takes a cheeky swipe at the older banks, while speaking to Homestar's key market advantages. The campaign follows Julia on a journey of personal self-improvement, backed by the confidence of knowing her home loan is in great shape thanks to the team at Homestar. Across a range of TVC’s and social executions, Julia appears carefree after switching to Homestar and ditching her relationship with a ‘toxic old bank’.

Filmed across three days in Sydney and working alongside celebrated Director Josh Logue, the team took Homestar on a seamless journey from pre-production through to final output. All editing and post-production was handled in-house by Now We Collide, enabling us to quickly turn around a wide range of deliverables across free to air TVC’s, radio, digital and social media.

The campaign will be further supported with bespoke social media creative seeded throughout the year via Homestar’s channels, as they continue to build upon their new ‘beat the banks’ platform.

Filmed across three days in Sydney and working alongside celebrated Director Josh Logue, the team took Homestar on a seamless journey from pre-production through to final output. All editing and post-production was handled in-house by Now We Collide, enabling us to quickly turn around a wide range of deliverables across free to air TVC’s, radio, digital and social media.

The campaign will be further supported with bespoke social media creative seeded throughout the year via Homestar’s channels, as they continue to build upon their new ‘beat the banks’ platform.