Good Ideas Deserve To Be Found
SMB Stories for Meta APAC

SMB Stories for Meta APAC


Good Ideas Deserve To Be Found

Now We Collide has created a campaign for Meta which showcases the ingenuity of small businesses across APAC in its latest ‘Good Ideas Deserve To Be Found’ global campaign.  

The campaign, which will run across the APAC region, consists of a series of 15-second ads which bring to life the stories behind nine different small to medium businesses (SMBs) from countries including Australia, Hong Kong, Indonesia, Japan, Korea, Philippines and Thailand.

The campaign is designed to build awareness of tools and resources available to help SMBs connect with new audiences and grow their business online. It is built on the insight that there are millions of good ideas out there. Running a business and making it stand out to customers can be difficult.  

Each of the creative executions centre on revealing the ‘invisible’ product of a small business. One shows a boy wearing a bike helmet and pads apparently floating along, before an Instagram ad unit reveals the bike he is riding. Another features a woman practicing Jiu Jitsu apparently alone before revealing she is sparring with her instructor. 

Chief Creative Officer for Now We Collide, Ryan Bodger, noted: “We’re excited to be involved in a campaign that would help out many SMBs across APAC, especially as it was filmed at one of the more challenging periods of the pandemic. 

“We had to grapple with these challenges as well, and our team was able to bring to life these stories from all across Asia either filming remotely or in-studio and on location in Sydney. 

“By bringing the client into the studio ‘virtually’, we were able to closely collaborate throughout the production process, making approvals frictionless. We streamlined the process through live video offline edit sessions, bringing together various stakeholders from different locations across the globe.”


Creative/ Production / Post Now We Collide
Media Dentsu
VFX / CGI Heckler
Sound PureSound
Meta Internal Creative Leads
Justin Yeo (Meta), Jonathan Cockett (Meta)

Executive Creative Director Ryan Bodger
Business Director / EP
Naomi Young
Creative Director Shelby Craig
Account Lead Shayne Carter

Director Toby Morris
Dan Freene
VFX Supervisor Jamie Watson (Heckler)
Stunt Coordinator Ray Anthony

Producer Re Lim
Editor Josh Groom
Motion Graphics / VFX Darryn Rogers
Sound James Martell

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