espn_logo2

A brand campaign built on audience insights and eye-watering creative.

ESPN

It's Your Prime Time

Over two years ago we started on a journey with ESPN to re-establish their brand presence in Australia and New Zealand and develop a brand playbook to create continuity and consistency across B2C and B2B channels and coms. 

Two years on and with the significant growth as a premium sports and entertainment network, we have built on the success and tapped into the psyche of the younger ESPN audience to create a more exciting way to connect with the brand.

Thinking more like Nike or Adidas and less like a traditional broadcaster was key to our approach with this campaign. It had to be fun, it had to be unique, while still connecting with the fandom of the ‘game’ - with ESPN continuing to lead from the front as the most recognisable sports entertainment brand in the world.

ESP1045_PLAKKIT_285SmithSt
ESPN Brand Campaign

We delivered

Campaign and content strategy in collaboration with ESPN
Creative direction, scripts and art direction
Filming, design and animation - broadcast / social / online Media
Design and print production for all OOH media
Campaign implementation and management 

Credits

ESPN Client Leads - Mark Porter / Patrick Bour
Creative Director - Ryan Bodger
Art Director - Kurt Toohey
Animation Lead - Kurt Toohey
Animator - Darryn Rogers
Animator - Mina Yilmaz
Editors - Nads Spencer / Kurt Toohey 
Executive Producer - Keir Maher
Producer - Amanda Cooton
Producer - Emma Robertson
Original Music Production - Ian Berney
Sound Design and Mix - Smith and Western

View