Our Super Bowl Sickie campaign is live - months of meticulous planning, creative development and production - next stop Vegas!
As appeared in Ad News Article
A tongue-in-cheek campaign, via creative agency Now We Collide, is encouraging Australian fans of American football to take the day off (with the blessing of their employer) to enjoy Super Bowl LVIII.
A contagious strain of Super Bowl fever is spreading across Australia and New Zealand, and cable sports channel ESPN is helping fans deal with the condition.
“The Super Bowl is being played on a Monday downunder, so sign me up for the Super Bowl Sickie,” said ESPN’s Stephen A. Smith.
“If you’ve got Super Bowl fever, no medicine is going to cure that, except watching the big game. Call in sick…trust me.”
Super Bowl sickie certificates available HERE.
Super Bowl LVIII is live on ESPN in Australia, Monday, February 12, at 10am AEDT.