Independent creative agency Now We Collide has partnered with Chief Executive Women (CEW) across their creative and marketing initiatives. This strategic partnership aims to revamp CEW’s Leadership Summit, driving awareness among Australian leaders and expediting progress towards gender equality.
CEW is the pre-eminent organisation representing Australia’s most influential women leaders across various sectors such as corporate, public service, academic and not-for-profit sector.
Their annual Leadership Summit, now branded as ‘Agenda 2033’, acts as a catalyst to reaching a future where gender equality is reality. An unmissable lineup of influential speakers and disruptors will take to the stage to identify tangible actions that people and businesses can implement to accelerate change across Australia.
Ann Burns GAIDC, CEW Member and Strategic Advisor, comments: “No one wants to wait 100 years for an equal future. We are a force for change and are advocating for more diverse voices at every table and women’s workforce participation enabled across all sectors. Our mission is to empower all women so they are economically secure and free from violence across their life course and that there is workplace flexibility for all to work and care.”
Burns continues, “Our Leadership Summit is for all leaders looking to take decisive action in the next ten years to accelerate our journey and to empower men and women to have the same social and economic choices. This is the forum where change is re-ignited and we set a new Agenda that is built on activation and collaboration.
“Working with Now We Collide has given us the creative inspiration to move ahead with confidence and set our passion in the context of action,” says Burns.
Naomi Young, Strategy Director at Now We Collide, said, “Key to the creative strategy was identifying the data-wow point we drew from the 2022 CEW Census*. Based on the current rate of change, it will take 100 years to have leadership equality.
“Accelerating this unacceptable statistic is at the heart of the new name, Agenda 2033, but also key to CEW’s action plan. This event will ignite a chain reaction to fast track equality, turning what could be 100 years of snail-paced change into 10.”
Young continues, “Partnering with the CEW team in their rebrand for the summit has been very fulfilling. Leadership development is a crowded space in the market, so creatively we needed cut-through, to clearly communicate the unique position of Agenda 2033.
“This is not just another leadership event or a day to shape your future self, this is about igniting change on a national level. The creative, from naming through to visuals in market, needs to inspire and activate people.”
Announced earlier this week, the lineup of speakers for Agenda 2033 includes notable individuals like Taryn Brumfitt, who was honoured as the Australian of the Year in 2023. Joining her are influential leaders such as Shemara Wikramanayake, CEO of Macquarie Group, Leah Weckert, CEO of Coles, and Kaylee Anderson, Victorian Aboriginal Engagement Lead.
Want to be part of the fast track to equality? Tickets are now on sale for CEW’s Leadership Summit here: https://cew.org.au/events/cew-summit/
Credits:
Chief Creative Officer: Ryan Bodger
CEO: Keir Maher
Strategy Director: Naomi Young
Creative Lead: Kate Holdsworth
Art Director: Sarah Coleman
*Source: 2022 CEW Census https://cew.org.au/advocacy/2022-cew-census-an-urgent-wakeup-call-ceo-gender-balance-100-years-away/
