September 8, 2021

Now We Collide launches new APAC brand strategy for TMX

READ THE ARTICLE: B&T, Adobo Magazine, Marketech APAC, Campaign Asia

Now We Collide has been appointed to create the new brand strategy for leading supply chain consultancy TMX, as it expands rapidly throughout Australia and across APAC.

Founded in Melbourne in 2010, TMX works with major consumer brands including UNIQLO, Australia Post, BMW, L’Oreal, Kmart, Asahi, and Coles to create end-to-end digital and supply chain solutions. The business’ success has propelled during the pandemic, attracting significant new investment to enter several new markets across APAC. 

Now We Collide was brought on to develop a universal visual identity that would translate across multiple languages and markets to support this growth. The new integrated brand campaign encompasses digital and social media strategy in addition to a full suite of creative for both organic and paid media.

The work is driven by high-end 3D animation and the aesthetic is dynamic, fast-paced, visually informative and warm to echo TMX’s brand purpose to ‘invent tomorrow’.

Travis Erridge, CEO at TMX commented: “TMX is the leading solutions provider for a number of traditional bricks and mortar retailers which are navigating new digital supply chains. Our new brand strategy firmly establishes our credentials as a true innovator in this space across APAC. 

“Now We Collide has been an absolute pleasure to work with. The team’s strategic insights, creative development and in-house production capabilities have been the perfect combination to provide a new platform for us to continue driving results and focusing on customer acquisition and engagement.

“Navigating through the nuances of each APAC market is no small feat however Now We Collide were experts in providing consistency of message. We're looking forward to continuing our partnership with Now We Collide as we continue our growth across key markets.” 

Keir Maher, Managing Partner & CEO at Now We Collide added: “It’s always a privilege to support a successful Aussie business that’s making such big waves on the international stage. 

“The visual identity, language and style guide of the campaign is very unique in the category and goes to the heart of TMX as an innovator. We’re proud of this campaign that translates TMX’s unique story onto a global platform and best of all, we’re already seeing the strategy provide positive business outcomes for the team at TMX.”


Now We Collide 

E.P. & Strategy Director - Keir Maher

Chief Creative Officer – Ryan Bodger

Client Services Director – Naomi Young

Creative Director - Kurt Toohey

Motion Designer – Jamie Hoy

Project Producer – Michele Marquet

Copywriter – John Kerswell


Natalie Liang – Director of Marketing & Communications

Nhung Nguyen - Marketing & Communications Manager, Vietnam

Grace McLean - Marketing & Communications Executive

June 16, 2021

ColCap Enlists Now We Collide To Launch New Brand Identity

ColCap is a diversified financial services company that provides a range of sophisticated products to financial institutions and mortgage managers across Australia.

As part of their ongoing growth and evolution, ColCap briefed Now We Collide to develop a new brand identity to reflect their innovative approach to financial services. With a client base of knowledgeable and experienced financial professionals, positioned within a highly competitive industry, ColCap were looking for a bold and forward-looking approach to their brand. Working closely with their senior team, Now We Collide created a logo and brand identity that builds on the heritage of the company and looks to the future growth ahead.

The new design pays homage to brands existing visuals, with refreshed collateral adapted to ensure ColCap looks at home within its sector and is positioned as a digital-first financial institution. Merging classic design and modern applications, the existing logomark was built upon to create a grounded, ownable icon. Inspired by the Bauhaus, with a subtly modified version of Futura for the logotype. Designed in 1927 by Paul Renner, Futura is based on geometric shapes, especially the circle, a form that is repeated in this brand identity.

For the colour palette, the existing core blue was adapted to include a bright, digital neon variant in addition to a darker navy blue as a nod to the brands history. For photography two distinct directions were developed; at a brand level coloured, abstract shots of urban and architectural scenes are used to add texture and visual interest, while also connecting to themes of a bustling business hub, infrastructure, urban development and finance. Content images focus more on people and moments, feeling realistic yet stylised, helping to add warmth and relatability.

The resulting identity is bold, contemporary and flexible, allowing ColCap to stand alongside both traditional finance sector companies and digital fintech leaders.