Brand Campaign Archives | Now We Collide

READ THE ARTICLE: B&T, Adobo Magazine, Marketech APAC, Campaign Asia

Now We Collide has been appointed to create the new brand strategy for leading supply chain consultancy TMX, as it expands rapidly throughout Australia and across APAC.

Founded in Melbourne in 2010, TMX works with major consumer brands including UNIQLO, Australia Post, BMW, L’Oreal, Kmart, Asahi, and Coles to create end-to-end digital and supply chain solutions. The business’ success has propelled during the pandemic, attracting significant new investment to enter several new markets across APAC.

Now We Collide was brought on to develop a universal visual identity that would translate across multiple languages and markets to support this growth. The new integrated brand campaign encompasses digital and social media strategy in addition to a full suite of creative for both organic and paid media.

The work is driven by high-end 3D animation and the aesthetic is dynamic, fast-paced, visually informative and warm to echo TMX’s brand purpose to ‘invent tomorrow’.

Travis Erridge, CEO at TMX commented: “TMX is the leading solutions provider for a number of traditional bricks and mortar retailers which are navigating new digital supply chains. Our new brand strategy firmly establishes our credentials as a true innovator in this space across APAC.

“Now We Collide has been an absolute pleasure to work with. The team’s strategic insights, creative development and in-house production capabilities have been the perfect combination to provide a new platform for us to continue driving results and focusing on customer acquisition and engagement.

“Navigating through the nuances of each APAC market is no small feat however Now We Collide were experts in providing consistency of message. We're looking forward to continuing our partnership with Now We Collide as we continue our growth across key markets.”

Keir Maher, Managing Partner & CEO at Now We Collide added: “It’s always a privilege to support a successful Aussie business that’s making such big waves on the international stage.

“The visual identity, language and style guide of the campaign is very unique in the category and goes to the heart of TMX as an innovator. We’re proud of this campaign that translates TMX’s unique story onto a global platform and best of all, we’re already seeing the strategy provide positive business outcomes for the team at TMX.”

CREDITS:

Now We Collide

E.P. & Strategy Director - Keir Maher

Chief Creative Officer – Ryan Bodger

Client Services Director – Naomi Young

Creative Director - Kurt Toohey

Motion Designer – Jamie Hoy

Project Producer – Michele Marquet

Copywriter – John Kerswell

TMX

Natalie Liang – Director of Marketing & Communications

Nhung Nguyen - Marketing & Communications Manager, Vietnam

Grace McLean - Marketing & Communications Executive

Published by Keir Maher in News

Tags: APAC, Brand Campaign, Brand identity, brand strategy, branding, social media, social media advertising, social media marketing, social media strategy, supply chain, tmx

Now We Collide partnered with ESPN to develop a new video led brand campaign. It was a move to cement the growing interest in U.S. and international sports among a younger Aussie male audience.

Watch this short documentary about how it all came together.

The video content created merges pivotal sporting moments from the world of NBA, American Football and X Games with murals drawn by graffiti artist Sofles. The time-lapsed amalgamation of sports and street art created a social buzz among the 18 to 34-year-old demographic and prompted them to share the content across their networks.

The brand campaign that became shareable

ESPN Marketing Manager, John Webb told Mumbrella “It’s one thing to make a great TV commercial that we can run on our own platforms but we wanted to build a brand campaign that will become shareable, that strikes gold and potentially goes viral.” he said. The video quickly became the most viewed and shared across ESPN Aust/NZ social networks drawing massive social reach and advocacy.

“We wanted to design a brand campaign that goes beyond our hardcore fan base and hit those casual fans who are on the fringes who we want to bring into the network."

“Using Now We Collide and Sofles was the perfect way to design something that we could use on Instagram and Facebook and hit the demographic that we are congregating on those platforms.” - John Webb.

Published by Ryan Bodger in News

Tags: Brand Campaign, Mobile-First Video, Social Media Sharing, social media strategy, Social Media Videos, Social Reach, Video Content Strategy, video production

Now We Collide launches new APAC brand strategy for TMX

ESPN Brand Campaign – The Making Of…

The brand campaign that became shareable