With the sheer amount of podcasts out there right now we thought we'd share three of our favourite marketing podcasts.
The Content Marketing Institute have brought back their regular podcast. It's a fantastic resource for anyone in marketing, advertising, content marketing, media or social media. Joe Polizzi and Robert Rose originally coined the term 'content marketing' to describe the ability for brands to generate and produce their own content to fuel brand storytelling and marketing objectives. They discuss the latest developments in the world of marketing and also provide opinion, insights, strategy and case studies - worth checking.
Face 2 Face is a home grown Australian podcast. Each episode discovers how Aussie marketers and creatives from the likes of Spotify, Volkswagen, Kathmandu and Telstra are using digital and social media platforms to succeed in a connected world. We collaborated with Facebook, Wooshkaa and Clear Hayes to develop the series which became the number 1 business podcast in Australia. With in depth interviews with some of our industries leading and most innovative brands along with real life insights the series is well worth a listen (well of course we would say that ;-). The Now We Collide team led creative development for the series as well as design and production of the go-to-market materials including video, email, digital and print assets.
The eMarketer Behind The Numbers podcast is great for getting a quick hit of the latest global news and trends from the world of digital media and marketing and how digital is transforming business. They cover all the big stories and emerging trends using eMarketers research and data pedigree. Episodes feature global leaders in their field to provide strategic insights and opinion on the implications of emerging trends and developments for business.