With the sheer amount of podcasts out there, we thought we'd share three of our favourite content marketing podcasts with you.
This Old Marketing
The Content Marketing Institute has brought back their regular podcast. It's a fantastic resource for anyone in marketing, advertising, content production, media or social media. Joe Polizzi and Robert Rose originally coined the term 'content marketing'. They described it as the ability for brands to generate and produce their own content to fuel brand storytelling and marketing objectives. They discuss the latest developments in the world of content marketing and also provide opinion, insights, strategy and case studies. It's worth checking out.
Face 2 Face
Face 2 Face is a homegrown Australian podcast. Each episode discovers how Aussie marketers and creatives like Spotify, Volkswagen, Kathmandu and Telstra are using digital and social media platforms to succeed in a connected world.
The Now We Collide team led creative development, as well as design and production of the integrated campaign materials including video, email, digital and print assets. We collaborated with Facebook, Wooshkaa and Clear Hayes to develop the podcast series. Since it's launch it has become the number 1 business podcast in Australia. With in-depth interviews with some of our industries leading brands, along with real-life insights, the series is well worth a listen. (Well, of course, we would say that 😉
Behind the Numbers
The eMarketer Behind The Numbers podcast is great for getting a quick hit of the latest global news and trends from the world of digital media and digital marketing. Because they cover all the big stories and emerging trends using eMarketers research and data pedigree. And episodes feature global leaders in their field to provide strategic insights and opinion on the implications of emerging trends and developments for business.
Written by Keir Maher, CEO at Now We Collide, an independent creative agency based in Sydney, Australia. We use insights, strategy and clever, creative thinking to produce contagious advertising campaigns and content for today's connected brands and consumers.