Homestar Finance has launched its latest integrated campaign via Now We Collide.
The campaign challenges Australians to rid themselves of “toxic financial energy” by switching to Homestar, in what is the second iteration of Homestar’s campaign that launched last year via Now We Collide.
“Beat the banks” also marks a continuation of Julia Morris as the face of Homestar’s campaigns, following the comedian across three humorous spots that see her at peace knowing that she can refinance a home loan with Homestar Finance.
The first of three 30-second TVCs sees Morris ridding herself of ‘bad energy’ at a group meditation. Morris tells viewers about the super low rate and extras offered by Homestar, inviting Australians to ‘let go’ of their ‘toxic old bank’.
The integrated campaign will be rolled out across free-to-air TV, radio, digital and social media, as well as owned assets, in addition to a sponsorship with Sky News.
Executive directive and COO of Homestar’s parent company, ColCap, Ilias Pavlopoulos commented: “It’s been great to once again team up with the creative powerhouse that is Now We Collide and the charming and hilarious Julia Morris.
“Homestar Finance is a market disruptor and we wanted a campaign that reflected that. We offer some of the lowest home loan rates across the country, an easy application process, and the best personalised service – which is why we’ve been awarded by Canstar as an Outstanding Value Home Loan Provider in 2022. This campaign delivers this message in a unique and relatable way to all Aussies.”
Now We Collide’s CEO Keir Maher added: “Banking and finance don’t always have to be boring which is why we developed a fun, creative platform that’s relatable to all Aussies. Julia Morris injects the right amount of humour and personality into the campaign.
“It’s been an absolute pleasure to work alongside Homestar for the second year. Our businesses are alike in that we both like to challenge the status quo. We’re excited to have expanded our trusted partnership as Homestar’s business grows.”
Now We Collide was first appointed to the Homestar Finance creative account in March 2021.
Credits:
Director: Josh Logue
Executive Producer: Keir Maher
Creative Director: Kurt Toohey
Producer: Shayne Carter
DOP: Ben Shirley
Art Director: Sam Lukins
Copywriter: Lyndon Christie
Editor: Josh Groom
Stills: Ben Kelly