December 3, 2021

Meta works with Now We Collide to champion Aussie small businesses

Source: Mumbrella Bandt

Meta has partnered with creative agency, Now We Collide to showcase the strength and resilience of small businesses around Australia.

The campaign “Good Ideas Deserve To Be Found,” features the stories of four Australian businesses including Singing Magpie (SA), BoardSox (VIC), D-STILL Drinkware (QLD) and Survival Emergency Solutions (NSW).

Each story shows how the business found their own way to pivot and thrive through the pandemic, whether it was using Facebook or Instagram to start a new business, running personalised ads to find new customers or listening to customers to refine their offering. 

Notably, this is Meta’s first dedicated small business campaign in Australia since its re-brand in November.

Insights from Meta’s Dynamic Markets Report helped to inform the direction of the campaign, highlighting how Meta’s tools were used to help Australian entrepreneurs start a new business, pivot to new ways of working and grow online.

The report found that 82 per cent of Australian SMBs used Meta’s apps (Facebook and Instagram) to start their own business, while 64 per cent said that Meta’s apps were important to adapt to the changing business environment during the pandemic.

One of the most popular tools was the use of personalised ads which 71 per cent of SMB’s reported were important for the success of their business.

The campaign will feature across digital, print and out of home channels utilising a range of video and still assets.

“The approach we took allows the genuine journey of each business owner to really shine through and we hope they inspire others to understand what’s possible,” said managing partner and CEO, Now We Collide, Keir Maher.

Head of policy programs, Meta ANZ, Alisha Elliot also commented stating, “This campaign highlights the value of Meta’s tools and in particular, personalised advertising, to enable small businesses to participate in the digital economy with precision, impact and ensures their marketing investments are effective.”


Client: Meta

Head of Policy Programs ANZ – Alisha Elliott

Project Manager – Montana Cooper

SMB Marketing Manager – Meg Montgomery

Creative: Now We Collide

Executive Producer – Keir Maher

Chief Creative Officer – Ryan Bodger

Creative Director – Kurt Toohey

Producer – Amanda Cooton

Art Director – Kate O’Donnell

Copywriter – John Kerswell / Lyndon Christie

Director of Photography – Patrick Harris

Media: Dentsu X

Senior Media Director – Sonam Singh

Associate Media Director – Jose Pantangco

Media Executive – May Ng

July 8, 2021

How Social Media Is Disrupting The Second Hand Economy

Facebook is continuing it’s expansion into the e-commerce space by adding new shopper functionality to a number of it’s platforms including a Shops feature on WhatsApp and Marketplace. The move sees Facebook capitalise on it’s growing Marketplace platform, which recently notched over 1 Billion users.

So what do these updates mean? The Shops on WhatsApp functionality essentially allows users to chat directly with businesses before purchasing something from their store. The feature opens the channel for seamless conversation between buyer and seller, giving shoppers the ability to ask questions and query products and specials.

The Shops on Marketplace feature enables sellers to set up an online store within Facebook and include an on-site checkout. The move sees Facebook create an easier payment experience for those playing in the ‘Buy, Swap, Sell’ space on the secondhand Marketplace platform.

It’s no surprise Facebook is investing in the second hand economy whilst it experiences a Covid driven boom. Stuck at home, it seems millions of Aussies have turned to selling, upcycling and trading their pre-loved possessions. Even popular local platform Gumtree is experiencing a boom, reporting 42% of Aussies have said they’re more likely to sell items in the second-hand economy due to the coronavirus crisis.

Not to be outdone, Amazon has recently launched it’s own second-hand and returned goods platform, a new online storefront called Amazon Warehouse. The new service was launched on Amazon Prime Day 2021, a 65-hour online sales event that ran for two days in June. The move sees Amazon compete for a slice of the pre-owned market, looking to take on the likes of eBay, Gumtree and Facebook Marketplace.

Facebook’s blossoming growth has certainly impacted other players in the second hand retail space. Recently it was reported that early web pioneer Craigslist, experienced a 26% drop in revenue during 2020. And a total 50% decline in overall revenue in the past two years. Is there room for smaller players, or even the local town ‘Buy, Swap, Sell’ noticeboard while big tech giants come to play in the secondhand economy?

It will be interesting to see how these major web giants differentiate their offering to attract consumers. The addition of new features looks to be a central part of Facebook and Amazon’s strategy, ultimately consumers will use platforms that are easy to navigate and offer a seamless payment experience. Could it be that the days of handing $50 cash to Jill down the road for her old dining table may be over? For some of us, we hope not.

May 12, 2021

Facebook Tests New Warning Prompts to Stop Users Sharing Articles They Haven’t Read

A great move from Facebook to help prevent the spread of misinformation and ensure people actually know what they are sharing before they hit the share button. It will be interesting to see how this affects content sharing and engagement on the platform.

Read full article here: Social Media Today