MEDIA RELEASE: B&T
Award-winning online home loan provider Homestar Finance has partnered with Now We Collide to launch its first national above the line campaign, starring Australian comedian and TV personality Julia Morris.
Morris’ comedic flair brings an element of glamour and excitement to the competitive world of home loans in the national ad for the challenger brand.
The work runs across TV, social media (YouTube, Facebook and Instagram) and digital media.
Julia’s character is that of a glam celebrity, in a luxurious mansion bragging about how she has got the highest home loan rate on the market, before opening an envelope from Homestar Finance and realising their lowest rates on the market might be better, leading her to question her own IQ scores.
Independent creative agency Now We Collide was responsible for the creative strategy, design and production of the campaign and collaborated with Dan Thomas (Julia’s husband) to develop the TVC creative and scripts.
Media agency Kaimera led all the media strategy, planning and buying.
The campaign launches in conjunction with Homestar’s brand refresh and website redesign, developed by Now We Collide. The new brand identity reflects Homestar’s vision to provide faster, easier property ownership for all Australians through personalised service and great rates.
Keir Maher, managing partner and CEO at Now We Collide, commented: “It’s been a lot of fun bringing this campaign to life, and putting some much-needed humour and life into what is very often a pretty dry area—personal finance.
“Working with a comedic talent like Julia Morris was a joy, and the result is a campaign which will stand out and provide real cut-through with the target audience.”
“Homestar is a challenger brand backed by highly experienced financial professionals. For their first national campaign we wanted to show that they’re prepared to take risks and challenge the status quo.”
Homestar marketing lead Caroline Ashmore added: “With some of the lowest rates in a highly competitive market, the timing seemed perfect to launch our first national above the line campaign.
“We encourage all Australians to rethink how to save on their home loans and partner with businesses that put their customers first.
“Now We Collide have been a great partner, taking the time to understand our unique proposition and using a collaborative approach to help us achieve this high-quality campaign.
“It’s been a great opportunity to showcase our great rates and personalised services to customers in a new, energetic way.”
Nick Behr, CEO at Kaimera, added: “It’s been a great experience collaborating with Homestar Finance and Now We Collide on this integrated consumer campaign. We’ve taken an agile and strategic approach to push Homestar’s refreshed message out to those that are most receptive.”