As a certified HubSpot agency partner, the team at Now We Collide are excited about the latest updates to HubSpot's platform. These AI-powered features are game-changers for small-to-medium-sized enterprises (SMEs) looking to compete with larger brands in today's fast-paced digital landscape.

HubSpot's Service Hub has received significant upgrades aimed at improving customer conversations, addressing problem areas, and driving retention. The new AI-powered help desk allows human agents to monitor real-time ticket updates across various channels while the AI can summarise lengthy tickets and generate responses on their behalf. This streamlines the customer service process, enabling SMEs to provide exceptional support without overburdening their teams.

One of the most exciting additions to Service Hub is the support agent, which HubSpot's Executive Vice President of Product, Andy Pitre, describes as the "killer feature." This bot provides accurate trained responses to customer queries through HubSpot's live chat tool referencing a company’s knowledge base articles. This feature aligns perfectly with our belief that content is a key element of inbound marketing across digital and social media.

Moreover, HubSpot is introducing customer success tools to help businesses proactively retain customers. The AI-powered health scoring feature allows account managers to prioritise which customers they should reconnect with based on various signals, such as last interaction, upcoming renewal dates, and product usage. This proactive approach to customer success is crucial for SMEs looking to maximise customer lifetime value and foster long-term relationships.

Another significant update is the rebranding of CMS Hub to Content Hub, now powered by AI. This change reflects the evolving role of content in an AI-driven world. Organisations can now use AI to build website pages, compose blog posts, generate product images, and more. The content remixing feature is particularly exciting, as it allows businesses to easily repurpose content for multiple use cases, such as creating social media posts or podcast versions of blog posts.

At Now We Collide, we believe that AI is a transformative technology that levels the playing field for SMEs. These updates to HubSpot's platform empower businesses to compete by providing them with the tools and virtual assistance needed to create engaging marketing campaigns and deliver exceptional customer experiences.

As Keir Maher, CEO of Now We Collide, states, "HubSpot's AI-powered updates to Service Hub and Content Hub are a testament to their commitment to helping businesses of all sizes thrive in the digital economy. By leveraging these tools and partnering with a certified HubSpot agency like Now We Collide, organisations can unlock their full potential and achieve sustainable growth."

We are excited to help our clients navigate these new features and integrate them into their marketing strategies. With HubSpot's AI-powered tools and our expertise in inbound marketing, we are confident that SMEs can create valuable content, attract and retain customers, and ultimately drive revenue and results.

COLLIDE-AI is a groundbreaking division of Now We Collide, dedicated to providing state-of-the-art generative AI solutions for advertising and marketing. By harnessing the power of advanced AI technologies, such as large language models, Retrieval-Augmented Generation (RAG), and synthetic media creation, Collide-AI empowers businesses to create captivating, data-driven content.