US sports have continued their growth trajectory in Australia with numerous studies showing both participation and viewership have increased markedly. While demographics of fans skew younger than the average Aussie sports fan, the growth in US sports has been driven by both younger fans entering the market and existing sports fans being attracted from other codes.
Beginning in September with the NFL, and followed closely by the NBA & NHL, ESPN gives sports fans access to some of the world’s most prestigious leagues. Combine that with the MLB playoffs and the ever present UFC and you have all the drama, action and intrigue that sport fans know and love. So, while Aussie football codes such as the AFL and NRL finish up their respective seasons, sports fans from across all codes are safe in the knowledge that “Sport Never Ends”.
Targeting Foxtel subscribers, Now We Collide produced a campaign to show Australian sports fans the common ground amongst all sporting codes - although the games might differ in style, they’re packed with emotional storylines. From the highest of highs, to the lowest of lows, fans return each season to right the wrongs from seasons past or to witness teams build on the dynasties that will be remembered forever. This is the same for every sport, everywhere and with ESPN on Foxtel, this can be done anytime.
The integrated campaign features 3 broadcast TV commercials run across the Foxtel platform to retain existing subscribers and this was supported by print, digital display, and social media, with all creative, design and assets produced by the team at Now We Collide. The team took inspiration from recent US sporting events, and used game footage supplied by ESPN to create a narrative campaign that all sports fans can relate to. The creative is held together with motion graphics that combined elements from both the ESPN and Foxtel brand to create a familiar but unique art direction.
- Creative Development
- Campaign strategy
- Art Direction
- Production / post-production
- Motion Graphics
- Marketing Mgr Au/NZ ESPN - Mark Porter
- Sports Marketing Manager - Foxtel - Emily Peake
- Executive Producer - Keir Maher
- Chief Creative Officer - Ryan Bodger
- Producer - Shayne Carter
- Art Director - Tim Prosser
- Editor - Josh Groom
Check our integrated social media campaign for ESPN on Kayo here.