A brand campaign built on audience insights and eye-watering creative.
It's Your Prime Time
Over two years ago we started out on a journey with ESPN to re-establish their brand presence in Australia and New Zealand and develop a brand playbook to create continuity and consistency across B2C and B2B channels and coms.
Two years on and with the significant growth as a premium sports and entertainment network, we have built on the success and tapped into the psyche of the younger ESPN audience to create a more exciting way to connect with the brand.
Thinking more like Nike or Adidas and less like a traditional broadcaster was key to our approach with this campaign. It had to fun, it had to be unique while still connecting with the fandom of the ‘game’, with ESPN continuing to lead from the front as the most recognisable sports entertainment brand in the world.
Campaign and content strategy in collaboration with ESPN
Creative direction, scripts and art direction.
Filming, design and animation - broadcast / social / online Media
Design and print production for all OOH media
Campaign implementation and management
ESPN Client Leads - Mark Porter / Patrick Bour
Creative Director - Ryan Bodger
Art Director - Kurt Toohey
Animation Lead - Kurt Toohey
Animator - Darryn Rogers
Animator - Mina Yalmaz
Editors - Nads Spencer / Kurt Toohey
Executive Producer - Keir Maher
Producer - Amanda Cooton
Producer - Emma Robertson
Original Music Production- Ian Berney
Sound Design and Mix - Smith and Western