Integrating HubSpot
- Marketing Hub
- Service Hub

NBA Basketball School Australia 

Integrating HubSpot Marketing
Hub and Service Hub

NBA Basketball School Australia 

Integrating HubSpot - Marketing Hub
- Service Hub

NBA
Basketball School Australia 

Integrating HubSpot
- Marketing Hub
- Service Hub

NBA Basketball School Australia 

Although the offering for NBA Basketball Australia is simple – world class basketball training for kids 6-18 – the challenge of integrating ecommerce, multiple term and holiday basketball programs across different age groups and price points, personalised customer data and legal document waivers, was fairly complex.

NBA Basketball School Australia is a leading provider of basketball training and development programs globally. Prior to launching in Australia we established the need for a scalable and integrated solution for marketing and customer service operations in order to serve customers, streamline operations and grow the business.

NBA Basketball School Australia is a leading provider of basketball training and development programs globally. Prior to launching in Australia we established the need for a scalable and integrated solution for marketing and customer service operations in order to serve customers, streamline operations and grow the business.

While the offering for NBA Basketball Australia is simple – world class basketball training for kids 6-18 – the challenge of integrating ecommerce, digital document waivers and multiple term and holiday basketball programs across different age groups and price points, married with personalised customer data, was fairly complex.

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Automate marketing tasks
HubSpot Marketing Hub has helped NBA Basketball School Australia to automate many of its marketing tasks, such as email marketing, lead nurturing, and social media marketing. This has freed up the marketing team to focus on more strategic initiatives and content creation.

Ecommerce Integration
Seamlessly integrate ecommerce payments and ticketing using HubSpot’s App Marketplace – we chose Humanitix as the ecommerce and event ticketing platform.  

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Personalise the customer experience

HubSpot Service Hub has meant that NBA Basketball School Australia is able to personalize the customer experience by providing the team with a full with a 360-degree view of each customer and their customer lifecycle. This has meant more relevant and helpful support to customers and optimal one-to-one and one-to-many communications through the HubSpot customer relationship management platform (CRM).

Track and measure results
HubSpot's reporting and analytics tools have helped NBA Basketball School Australia track and measure the results of marketing and customer service campaigns across multiple channels in a single, easy to view dashboard. Multiple digital marketing campaigns across Google, Facebook and Instagram are easily measured and compared, while leads from each channel are automatically synched to the contacts CRM providing visibility on what’s working and how customers are interacting with content. This has assisted in making better decisions to understand customer retention and booking rates, allocate resources and achieve optimal return on ad spend (ROAS) for customer acquisition, conversion and retention.

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As an agency partner of HubSpot, we led the strategy and integration for NBA Basketball School Australia

Strategy & Planning
We first met with NBA Basketball School Australia to gain a detailed understanding of their business and customer proposition as well as their goals for customer acquisition, expansion and customer servicing. We then presented the options for integrating HubSpot Marketing Hub and Service Hub – highlighting the benefits and efficiencies that could be achieved by integrating the HubSpot platform and how this compared to other options in terms of cost benefit analysis.

Developing a custom integration plan 
Once we understood the goals, we developed a custom integration plan. This plan outlined the specific steps that would need to be taken to integrate HubSpot Marketing Hub and Service Hub, as well as the timeline for implementation. We then executed the integration plan, working closely with NBA Basketball School Australia to ensure that the integration was completed smoothly.

Training the NBA Basketball School Australia team
Once the integration was complete, we trained the team on how to use HubSpot Marketing Hub and Service Hub. This training has ensured that the team is able to use the platforms to achieve their goals whilst our agency team provide on-going support whenever needed.

As an agency partner of HubSpot, we led the strategy and integration for NBA Basketball School Australia by

Strategy & Planing

We first met with NBA Basketball School Australia to gain a detailed understanding of their business and customer proposition as well as their goals for customer acquisition, expansion and customer servicing. We then presented the options for integrating HubSpot Marketing Hub and Service Hub – highlighting the benefits and efficiencies that could be achieved by integrating the HubSpot platform and how this compared to other options in terms of cost benefit analysis.

Developing a custom integration plan 

Once we understood the goals, we developed a custom integration plan. This plan outlined the specific steps that would need to be taken to integrate HubSpot Marketing Hub and Service Hub, as well as the timeline for implementation.
Delivering the integration plan: We then executed the integration plan, working closely with NBA Basketball School Australia to ensure that the integration was completed smoothly.

Training the NBA Basketball School Australia team

Once the integration was complete, we trained the team on how to use HubSpot Marketing Hub and Service Hub. This training has ensured that the team is able to use the platforms to achieve their goals whilst our agency team provide on-going support whenever needed.

Results

Since integrating HubSpot Marketing Hub and Service Hub, NBA Basketball School Australia has seen a number of benefits

Increased lead generation
The organization achieving ROAS more than double the industry average. Deeper understanding of marketing ROI and channel optimisation.

Automation and customer satisfaction
NBA Basketball School Australia has received positive feedback from customers about the improved customer service they have received since integrating HubSpot. Email open rates 36% above benchmarks while click-through-rates are over 300% above benchmark. Customer segmentation

Scalable growth
The unique nature of HubSpot as integrated platform for Marketing, CRM and Service.

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HubSpot Specialists

We are a certified and preferred HubSpot integration partner. With both the technical and creative smarts, we help businesses utilise the full power of HubSpot to manage and grow their business. Contact us to find out how we can help.

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