‘Best Content and Strategy' at 2018 Mumbrella Awards. Capturing the essence of discovery through shared moments.

Princess Cruises

The moment

At a time when travel means so many different things to people, the one thing that remains constant is the potential to reconnect through a shared moment. Based around the story of a couple sharing a moment set against the historic ruins of the UNESCO World Heritage site of Ayutthaya in Thailand, the campaign draws on the themes of travel and reconnection to underline Princess' destination expertise.

In collaboration with Creative Director Shelby Craig and Mediacom, we produced, directed and filmed with a production team of 36 on location in Thailand. A fully integrated campaign across TVCs, print, digital and social media. The final content and strategy came to life via above the line paid channels and across Princess Cruises' owned and social. 

The story of ‘The Moment’ was crafted so future guests could feel the positive and lasting impact that cruising with Princess offers and inspire them to embark on their own transformative journey. The best way to highlight this was through shared moments that capture Princess’ belief in discovery through awe-inspiring experiences.

Results

‘The Moment’ is Princess Cruises most successful local brand campaign to date, being awarded Best Content & Strategy at the 2018 Mumbrella Awards.