Redefining Industry Conversations: How Now We Collide Engineered Goodman Group's Global Thought Leadership Platform
At a time when 55% of executives demand thought leadership that drives measurable business outcomes—yet 30% of organisations struggle to operationalise it effectively—Goodman Group faced a critical challenge: translating its deep expertise in industrial real estate and digital infrastructure into a resonant, cross-channel narrative that would cement its position as a global authority.
Partnering with Now We Collide, Goodman launched Thought Starters, a content series designed not just to share insights but to rewire how industries perceive technological disruption, urban sustainability, and supply chain innovation
Now in its 5th year of production, this thought leadership series engages Goodman customers and wider industry stakeholders with unique insights on the key trends impacting business. Our team has travelled the globe to speak with opinion leaders to gain deep-dive information to understand more about AI innovation and technology advancements in supply chain, logistics, e-commerce and retail.
Global Experts - Intelligent Insights
From the groundbreaking advancements in AI, robotics, and automation, to critical discussions on sustainability and the human element in technology, each episode explores the innovations that are redefining our lives and work. "Rethinking Tomorrow" offers a look into what lies ahead, provides actionable insights and discuss how businesses need to plan for tomorrow and beyond.
The External Expert: A Winning Strategy
We pioneered a distinctive approach to thought leadership that moves beyond the traditional model of positioning internal executives as the sole voices of authority. This strategy has proven transformative for numerous brands across different industries.
Rather than limiting conversations to internal perspectives, forward-thinking companies are developing platforms that bring together diverse external experts, creating rich ecosystems of insights that position their brands at the center of industry conversations.
Our partnership with Goodman Group on their "Thought Starters" series exemplifies this strategy.
Rather than limiting the conversation to Goodman's internal perspectives, we developed a platform that brings together diverse external experts—from MIT logistics specialists to World Green Building Council directors—creating a rich ecosystem of insights that positions Goodman at the center of industry conversations.
This approach has proven transformative, enabling Goodman to become a nexus for forward-thinking discussions on sustainability, AI, and supply chain innovation without the pressure of having to be the sole authority on these complex topics.
By treating thought leadership not as a marketing tactic but as an ecosystem of provable ideas, Now We Collide and Goodman Group redefined how industrial innovators scale influence—and how infrastructure giants drive global change.
See more about our long-term partnership with Goodman across their digital, media, content and marketing strategy.
Executive Producer
Executive Creative Director
Creative Director
Project Producer
Art Director
Copywriter
Designer