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Facebook launches ‘Keep going. Keep growing.’ campaign to help Aussie small businesses.

Facebook

Keep going. Keep growing.

The ​‘Keep going. Keep growing.​’ campaign shares the growth stories of three Australian small businesses:​ ​Native Australian food revolution Warndu in South Australia, Sydney-based ​Aussie Mobile Vets, and Sydney fitness community Flow Athletic.

The digitally integrated campaign builds awareness of Facebook tools for Australian small businesses. The series of video ads and supporting digital media created by Now We Collide share how each of these businesses has adopted Facebook tools to grow and prosper through 2020. The campaign forms part of Facebook’s ongoing global initiative to support small businesses.

Now We Collide has been working with Facebook Australia as appointed creative agency and production partner since 2018, helping to deliver data and insight led creative across a raft of campaigns and initiatives.

Says Regan Houlihan, marketing manager, Facebook ANZ: “Navigating the last 12 months has been extremely difficult for many small businesses around the world and in particular, in Australia. With this campaign, we wanted to shine a light on some of the positive outcomes we’ve seen small businesses achieve using Facebook tools.

“Now We Collide are a hugely collaborative partner, providing the creative and production expertise to bring this campaign to life in a unique and meaningful way. They’ve helped us remain agile with our marketing efforts, finding new ways of working during the pandemic.”

Says Keir Maher, lead strategist and CEO at Now We Collide: ​“For over two years now we’ve been immersed in the Facebook business, bringing our own unique blend of strategic, adaptive, and digitally-led thinking to each and every project.

“This campaign is no exception, we worked closely with the Facebook team from strategy all the way through to production, helping them communicate their support of local small businesses clearly and authentically.”

Results

The digital only campaign yielded positive results across the board with significant lift in growth metrics ‘Facebook helps me grow’ supporting attributes of resilience, satisfaction and importance. 

The campaign (as part of the global initiative from Facebook) has since been nominated to appear in the 2021 Cannes Lions awards.

Credits

Facebook
Alexandra Sloane – ANZ Marketing Director
Regan Houlihan – ANZ Marketing Manager
Amelia Gilbert – AU Marketing Executive

Now We Collide
Ryan Bodger: Creative Director
Keir Maher: Strategy
Amy Watson: Producer
Edward Copestick: Director (Warndu / Aussie Mobile Vets)
Selina Miles: Director (Flow Athletic)
Kurt Toohey: Art Director
John Kerswel: Copywriter
Josh Flavell: Director of Photography (Aussie Mobile Vets/Flow Athletic)
Miles Rowland: Director of Photography (Warndu)
Mark Parry: Editor

Media: Dentsu