HOW DO YOU HOMMUS?
Obela, the #1 dip brand in Australia, partnered with Now We Collide to launch a new integrated campaign for their range of hommus products. To drive continued growth and cement Obela's leadership position, Now We Collide reinvented the question of "How do you hommus?" - a campaign celebrating the diverse and exciting ways to enjoy Obela hommus.
A Campaign to Inspire & Delight
From 2 days on location filming, Now We Collide produced a series of 30 and 15" TVCs along with social and digital media content.
Vibrant food photography shoots captured Obela hommus being used creatively across various consumption occasions. Aligning campaign creative with the brand purpose to create powerful, on-brand messaging. An integrated multichannel approach was key for awareness and sales growth.
Bringing Obela to Life
From 2 days on location filming, Now We Collide produced a series of 30 and 15" TVCs along with social and digital media content.
Vibrant food photography shoots captured Obela h0mmus being used creatively across various consumption occasions. Aligning campaign creative with the brand purpose to create powerful, on-brand messaging. An integrated multichannel approach was key for awareness and sales growth.
Executive Producer/Chief Strategy Officer
Creative Director
Producers
Art Director
Director
1st AD
DOP
1AC/DIT
Gaffer
Lighting Assist
Art Department
Andy Stavart
Hair & Make Up
Edit
VFX
Colourist
Sound Design