A weekly round up of what we're reading and watching - enjoy!
Twitter
haven't given up on video just yet. TheVideoInk reports that Twitter is
adding to it's video offering in an effort to bolster it's video
credentials. Live and on-demand video deals have remained a major focus
for Twitter and has in part led to half of all Twitter revenue coming
from video. Read the full article - Even Without a Dedicated Live Stream Team, Twitter is Still All About Video.
eMarketer
released new figures showing the shift from PayTV towards OTT and other
cord-cutting services has continued to gather speed in the US
accelerating beyond most forecasts. The latest figures show the number
of cord-cutters—adults who have ever cancelled pay TV service and
continue without it—will climb 32.8% this year to 33.0 million. Read the
full article - Exodus from Pay TV Accelerates Despite OTT Partnerships.
Facebook Australia launched their latest thought leadership video and podcast series, Face 2 Face. The
series discovers how industry leaders from KPMG, TBWA Melbourne, Optus,
Velocity Frequent Flyer, Host/Havas, Guzman y Gomez, AFL and Initiative
are building brands in the digital age. The series uncovers key
insights for how brands should be adapting for mobile, how has
creativity changed, how to build a brand on mobile, and how marketers
can engage customers in a meaningful way. Watch the full video series here.
A
recent report from Marketing Land shows that Instagram ad spend has
grown 177%, outpacing Facebook growth, while YouTube advertisers spent
nearly triple what they did last year! Instagram audience growth also
continued, helped by Stories, and they'll be counting on this continuing
with the recent launch of IGTV.
The biggest news though was that YouTube ad impressions rose 225
percent, and CPMs fell by 11 percent. Phones and tablets accounted for
79 percent of YouTube ad spend during the second quarter of this year —
up from 71 percent a year ago. Read the full article - Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%.
Paramount Pictures launched Mission Impossible: Fallout
with a nice 360 video featuring Tom Cruise perilously dangling from a
helicopter, fair enough, Cruise apparently went through 2,000 hours of
training in order to shoot the scene. Watch the full video here.
And finally, we're loving the thought of taking our own private autonomous flying taxi next time we have a meeting. This TED Talk
from Rodin Lyasoff, Chief Executive Officer at A³ by Airbus suggests
the dream may not be too far from reality! Watch the video - How autonomous flying taxis could change the way you travel.
