NWC - Case Study - ESPN Your Home For Hoops

YOUR HOME FOR HOOPS
/ COLLIDE AI

Client

ESPN

Project Type

In our third year of the campaign, we set the ambitious goal of using Generative AI as the main creative, design, and animation pipeline. By leveraging generative AI, we aimed to create a unique visual style and experience that would captivate basketball fans and excite them about ESPN’s basketball offering.

The success of the campaign relied on the seamless fusion of artificial intelligence and human expertise. Led by Bob Connelly, Now We Collide’s Director of Generative AI, along with our in-house team of creatives, strategists, and technologists, we worked hand-in-hand with our very own AI diffusion pipeline, guiding its input data and generated outputs, to ensure it aligned with ESPN’s brand identity, resonated with their target audience, and adhered to the quality standards we were after. The human touch was essential in refining the AI-generated content, injecting emotional depth, and crafting visual narratives that struck a chord with basketball fans.

Our recent collaboration with ESPN on the “Your Home For Hoops” campaign exemplifies the power of combining AI with human creativity.

COLLIDE-AI is the groundbreaking division of the full-service creative agency, Now We Collide. The COLLIDE-AI team has been created to provide state-of-the-art generative AI solutions for advertising, marketing and content creation.

By harnessing the power of advanced AI technologies, such as large language models, Retrieval-Augmented Generation (RAG), and synthetic media creation, Collide-AI empowers businesses to create captivating, rights-owned, data-driven content.

Your Home for Hoops is a great example of the COLLIDE-AI generative AI pipeline, using client-owned input data, Stable Diffusion and ComfyUI.

A synergy of human ingenuity and artificial intelligence to create a new paradigm of possibilities.