Inspiring, connecting and empowering youth in Australia through the power of basketball.
Inspiring, connecting and empowering youth in Australia through the power of basketball
Now We Collide has been appointed as the creative and digital marketing agency, helping to build NBA Basketball School's presence in Australia from the ground up. This has included brand strategy, website design and build, digital and social media marketing, and implementation for the launch and ongoing growth across Australia.
Created by the NBA’s Elite Basketball Development Team in partnership with Australian-owned sports management company Basketball Magic, NBA Basketball School Australia is a safe and fun program focused on enhancing basketball knowledge, physical abilities, and personal growth through on-court skill development sessions and off-court workshops on goal setting, mindfulness, and nutrition.
Now We Collide has partnered with NBA Basketball School to launch the first program of its kind in Australia.
Created by the NBA’s Elite Basketball Development Team in partnership with Australian-owned sports management company Basketball Magic, NBA Basketball School Australia is a safe and fun program focused on enhancing basketball knowledge, physical abilities, and personal growth through on-court skill development sessions and off-court workshops on goal setting, mindfulness, and nutrition.
As a HubSpot integration partner, Now We Collide has implemented the CRM platform, while using Humanatix as the ticketing and payment platform. “Hubspot allows us to gain a detailed understanding of the customer base while giving us the ability to scale the business with ease over time” says Naomi Young, Now We Collide’s Strategy Director.
Young continues: “As one of the fastest growing sports in the country, it is exciting to see NBA Basketball School come to Australia on a mission to inspire, connect, and empower young people through the power of basketball. Working with NBA Basketball School Australia gives us the ability to flex the core pillars of our business through strategy, creative, production and digital media.”
Located at the new state-of-the-art facility at Cranbrook School in the Eastern Suburbs of Sydney, NBA Basketball School Australia will llaunched early 2023, and is open to players of all skill levels, with plans to extend the program to other regions in the not too distant future.
Now We Collide has been appointed as the creative and digital marketing partner, helping to build NBA Basketball School Australia’s presence in market from the ground up. This has included brand strategy, website design and build, digital and social media marketing, and implementation for the launch and ongoing growth across Australia.
As a Hubspot integration partner, Now We Collide has implemented the CRM platform, while using Humanatix as the ticketing and payment platform. “Hubspot allows us to gain a detailed understanding of the customer base while giving us the ability to scale the business with ease over time” says Naomi Young, Now We Collide’s Strategy Director.
Young continues: “As one of the fastest growing sports in the country, it is exciting to see NBA Basketball School come to Australia on a mission to inspire, connect, and empower young people through the power of basketball. Working with NBA Basketball School here in Australia gives us the ability to flex the core pillars of our business through strategy, creative, production and digital media.”
Located at the new state-of-the-art facility at Cranbrook School in the Eastern Suburbs of Sydney, NBA Basketball School Australia will launch on Monday, Feb. 27, and is open to players of all skill levels, with plans to extend the program to other regions in the not too distant future.
"Now We Collide have been able to provide us with a seamless pathway to launch NBA Basketball School here in Australia. Their experience launching global brands to a local market, combined with their deep understanding of the target audience and basketball community makes Now We Collide a perfect fit for us. We couldn't be happier.”
Ben O’Neill, Managing Director of NBA Basketball School Australia
"Now We Collide have been able to provide us with a seamless pathway to launch NBA Basketball School here in Australia. Their experience launching global brands to a local market, combined with their deep understanding of the target audience and basketball community makes Now We Collide a perfect fit for us. We couldn't be happier.”
Ben O’Neill, Managing Director of NBA Basketball School Australia
Since 2017, NBA Basketball Schools have been launched or announced in Argentina, Brazil, China, Dominican Republic, India, Italy, Kuwait, Lithuania, Mexico, Spain, the United Arab Emirates and Uruguay.
Follow NBA Basketball School Australia on Instagram @nbabasketballschool_aus and visit www.nbabasketballschool.com.au
Since 2017, NBA Basketball Schools have been launched or announced in Argentina, Brazil, China, Dominican Republic, India, Italy, Kuwait, Lithuania, Mexico, Spain, the United Arab Emirates and Uruguay.
Follow NBA Basketball School Australia on Instagram @nbabasketballschool_aus and visit www.nbabasketballschool.com.au
CREDITS
Executive Producer Keir Maher
Executive Creative Director Ryan Bodger
Strategist Naomi Young
Client Lead Amanda Cooton
Media Planner/Buyer Shaili Patel
Executive Producer Keir Maher
ECD Ryan Bodger
Strategy Director Naomi Young
Client Lead Amanda Cooton
Media Planner/Buyer Shaili Patel
Creative Director Kurt Toohey
Technical Director Matt Gillman
Designer Tim Prosser
Motion Darryn Rogers
Edit Josh Groom
Creative Director Kurt Toohey
Designer Tim Prosser
Motion Darryn Rogers
Edit Josh Groom
Technical Director Matt Gillman
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