Goodman Group is Australia’s largest ASX listed commercial and industrial property group, currently operating across 14 countries globally. As a world-class company, Goodman’s strategy is to provide essential infrastructure for the digital economy by targeting major city locations and providing their customers easy access to consumers. Their portfolio now includes 400 properties globally, with total assets under management of over $73 billion.

Goodman Group is Australia’s largest ASX listed commercial and industrial property group, currently operating across 14 countries globally. As a world-class company, Goodman’s strategy is to provide essential infrastructure for the digital economy by targeting major city locations and providing their customers easy access to consumers. Their portfolio now includes 400 properties globally, with total assets under management of $68 billion.

The impact of the digital economy has accelerated and with it the rise of e-commerce, data storage and automated solutions designed to meet consumers’ new expectations of same-day delivery.

Goodman provides essential infrastructure for customers such as Amazon, Jaguar Land Rover, DHL, Relativity Space, Alibaba and JD.com. Beyond bricks and mortar developments, Goodman Group is leading the property sector with ambitious goals for innovation and environmental, social and governance (ESG). Their purpose, ‘Making space for greatness’, underpins everything they do for customers, stakeholders, people and the planet. Certified as a Carbon Neutral Organisation under the Climate Active scheme, Goodman continues to demonstrate leadership in sustainable business.

To support Goodman’s rapid growth, Now We Collide has partnered with the Group marketing and regional property marketing teams for over four years to develop digital and social media strategy, creative development and produce and amplify content through paid, owned and earned optimisation. The content created continues to showcase high-end design and speak to the Group’s broader strategy and evolving business objectives. Working closely with Goodman’s internal design team, Now We Collide also supports the development of internal and external communications, ensuring brand consistency across a broad spectrum of platforms and markets.

The impact of the digital economy has accelerated and with it the rise of e-commerce, data storage and automated solutions designed to meet consumers’ new expectations of same-day delivery.

Goodman provides essential infrastructure for customers such as Amazon, DHL, DB Schencker, Alibaba and JD.com. Beyond bricks and mortar developments, Goodman Group is leading the property sector with ambitious goals for innovation and environmental, social and governance (ESG). Their purpose, ‘Making space for greatness’, underpins everything they do for customers, stakeholders, people and the planet. Certified as a Carbon Neutral Organisation under the Climate Active scheme, Goodman continues to demonstrate leadership in sustainable business.

To support Goodman’s rapid growth, Now We Collide has partnered with its Group marketing and regional property marketing teams for over four years to develop digital and social media strategy, creative development and produce and amplify content through paid, owned and earned optimisation. The content created continues to showcase high-end design and speak to the Group’s broader strategy and evolving business objectives. Working closely with Goodman’s internal design team, Now We Collide also supports the development of communications both internally and externally, ensuring brand consistency across a broad spectrum of platforms and markets.

During the development of Goodman’s overarching communications strategy, Linkedin was quickly identified as a key platform for Goodman to reach their customers and professional audiences. Now We Collide has partnered with the global marketing team to structure and implement a dynamic content and strategy plan, to grow their digital footprint. Since its implementation, Goodman’s community on Linkedin has now grown to over 74,000 global followers and continues to evolve as an important platform to communicate and engage with stakeholders, customers, investors and potential customers.

During the development of Goodman’s overarching communications strategy, Linkedin was quickly identified as a key platform for Goodman to reach their customers and professional audiences. Now We Collide has partnered with the global marketing team to structure and implement a dynamic content and strategy plan, to grow their B2B digital footprint. Since its implementation, Goodman’s community on Linkedin has now grown to over 74,000 global followers, and continues to evolve as a vital platform to communicate and engage with stakeholders, customers, investors and potential customers.

Now We Collide works closely with regional property marketing teams in the UK, Europe and Hong Kong, to create ‘always on’ geo-specific content that is distributed to identified audiences and new potential customers through paid activity. Our in-house creative team produces a range of image, video and animated assets, designed to meet focused market objectives. Content is shared across LinkedIn through both paid and organic channels and is targeted to achieve functional objectives such as securing expressions of interest for the leasing of properties or supporting progress announcements for key developments.

Now We Collide works closely with regional property marketing teams in the UK, Europe and Hong Kong, to create ‘always on’ geo-specific content that is distributed to identified audiences and new potential followers through paid activity. Our in-house creative team produces a range of image, video and animated assets, designed to meet focused market objectives. Content is shared across LinkedIn through both paid and organic channels and is targeted to achieve functional objectives such as secure expressions of interest for the leasing of properties or support progress announcements for key developments.

Committed to pushing the boundaries in B2B communication, Now We Collide recently ideated, creatively developed and produced Goodman's sustainability animation series, a content arc that highlights the impact and outcomes of their key ESG initiatives, brought to life with 3D animation.

Committed to pushing the boundaries in B2B communication, Now We Collide recently ideated, creatively developed and produced Goodman's sustainability animation series, a content arc that highlighted the impact and outcomes of their key ESG initiatives and brought them to life through 3D animation.

Showcasing innovation in action, Goodman’s new flagship space The Hayesbery is a working space that personifies the future of work, built within a redeveloped heritage site. To launch this state-of-the-art facility, Now We Collide produced a video showcasing thought leadership interviews and footage to showcase this award-winning space.

Showcasing innovation in action, Goodman’s new flagship space The Hayesbery is a working space that personifies the future of work, built within a redeveloped heritage site. To launch this state-of-the-art facility, Now We Collide produced a video showcasing thought leadership interviews and footage to showcase this award-winning space.

This video portrays how The Hayesbery represents the reimagining of the workplace and explores the future role and purpose of office spaces, in a post-pandemic world. Creating content designed to drive Goodman’s thought leadership credentials is an important part of our marketing and distribution plan for Goodman.

This video portrays how The Hayesbery represents the reimagining of the workplace and explores the future role and purpose of office spaces, in a post-pandemic world. Creating content designed to drive Goodman’s thought leadership credentials is an important part of our marketing and distribution of content plan for Goodman.

As a business that works closely with a wide range of industries, Goodman is committed to staying at the forefront of the latest breakthroughs in technology, science and human progress. In collaboration with global teams, Now We Collide has produced the Thought starter series, an original video series that uncovers key insights into the trends shaping our world, by speaking to some of the world’s leading experts in their chosen field.

As a business that works closely with a wide range of industries, Goodman is committed to staying at the forefront of the latest breakthroughs in technology, science and human progress. In collaboration with global teams, Now We Collide has produced the Thought starter series, an original video series that uncovers key insights into the trends shaping our world, by speaking to some of the world’s leading experts in their chosen field.

Covering topics such as the future of cities, retail, automation, and consumer trends, the Thought starter series firmly secures Goodman’s place as a leader in innovation. Distributed across YouTube, LinkedIn, Instagram, Twitter and premium publishers, Now We Collide has remained a driving force behind the project, which in its third season is being remotely filmed in partnership with external teams across Europe.

Covering topics such as the future of cities, retail, automation, and consumer trends, the Thought starter series firmly secures Goodman’s place as a leader in innovation. Distributed across YouTube, LinkedIn, Instagram, Twitter and premium publishers, Now We Collide has remained a driving force behind the project, which in its third season is being remotely filmed in partnership with external teams across Europe.