VW | RETHINK

Content Production and Digital

Working in collaboration with Play Communications and Mediacom in Sydney we were involved in an exciting project to help launch the new VW UP! in Australia. The Rethink! Project provided car buyers a space in which they could experience and rethink the small car.

Working in collaboration with Play Communications and Mediacom in Sydney we were involved in an exciting project to help launch the new VW UP! in Australia. The Rethink! Project provided car buyers a space in which they could experience and rethink the small car.

VW Up! - Influencer Stories

Kinect Interactive Screen

Using our Mocean technology we designed & developed a custom Kinect application that showcased short film content and information about the car. People visiting the space could step into a hot spot where the Rethink screen would then activate. Through map navigation via hand gestures a user could then activate various video content and information about partners and the car.