UNIVERSAL | MINIONS SOCIAL

Social Video to Increase Audience Engagement

Now We Collide created a social video for the release of Minions worldwide. The challenge was to increase audience engagement in the lead up to the film release (and for a movie which already a shed load of fantastic content from Hollywood). 

In a match made in heaven we worked with street artist OxKing and filmed him on-location creating an original Minions art piece. All filmed in time-lapse using multiple cameras setup in less than a week, it achieved almost 1.3 million views, 35,000 likes, 18,000 shares, 4,000 comments and counting – MAAAAASSIVE!! 

Now We Collide created a social video for the release of Minions worldwide. The challenge was to increase audience engagement in the lead up to the film release (and for a movie which already a shed load of fantastic content from Hollywood). 

In a match made in heaven we worked with street artist OxKing and filmed him on-location creating an original Minions art piece. All filmed in time-lapse using multiple cameras setup in less than a week, it achieved almost 1.3 million views, 35,000 likes, 18,000 shares, 4,000 comments and counting – MAAAAASSIVE!! 

Minions - Grafitti art social video.