QLD FIRE | GET OUT FIRE ABOUT

Interactive Video

Using interactive video to help save lives? No problem. In collaboration with Mediacom in Sydney and Creative Director Shelby Craig, we created an immersive interactive experience to make people aware of the importance of having a well-practiced fire escape plan in their homes. 

Using interactive video to help save lives? No problem. In collaboration with Mediacom in Sydney and Creative Director Shelby Craig, we created an immersive interactive experience to make people aware of the importance of having a well-practiced fire escape plan in their homes. 

Shot in first person POV in 4k resolution, we created multiple scenarios that can be played out in video across YouTube pre-roll and a dedicated website we designed and created for the campaign.

The campaign was launched by Minister for Police, Fire and Emergency Services and Minister for Corrective Services, The Honourable Jo-Ann Miller, Minister Miller said,

 

"By making people aware of the importance of having a well-practiced fire escape plan, we can empower people to help save their own lives as well as the lives of their loved ones. We hope this campaign will start conversations about escape plans and assist Queenslanders in their preparations for a fire in their home.