OBELA | HOW DO YOU HOMMUS?

Do you dip it, snack it or spread it?

Developing the content and creative strategy for Australia’s favourite dip brand, Obela, we emphasized their market leading position whilst promoting the variety available in their range of hommus products – from dips to spreads to ‘Hommus To Go’ snack packs.

At the heart of the video led integrated campaign are the 6 TVCs where celebrity chef Manu Feildel is presented in a highly stylised and fun environment asking consumers the question, ‘How Do You Hommus?’

 

Developing the content and creative strategy for Australia’s favourite dip brand, Obela, we emphasized their market leading position whilst promoting the variety available in their range of hommus products – from dips to spreads to ‘Hommus To Go’ snack packs.

At the heart of the video led integrated campaign are the 6 TVCs where celebrity chef Manu Feildel is presented in a highly stylised and fun environment asking consumers the question, ‘How Do You Hommus?’

 

In posing the question ‘How Do You Hommus?’ this highly shareable campaign has acted as a call to action for Australia. Not surprisingly, Mini Manu (or Snack Sized Manu!) is also receiving considerable social media attention.

Credits
Creative Director/Director: Ryan Bodger
Producer: Emma Robertson
DP: Tony Luu
Editor: Fraser Kelton
Art Director:  Rebecca Riegger
Food Stylist: Lucy Tweed
Design: Nico Gray