MORTGAGE CHOICE | WE’RE LOCALS TOO

Integrated Brand Campaign

Mortgage Choice partnered up with Now We Collide to launch the fully integrated multi-platform strategy that will span TV, radio, online, outdoor, digital and social media.

The campaign titled “We’re Locals Too” carries a strong human connection with consumers by positioning Mortgage Choice’s network of brokers and financial advisers as part of their local communities and trusted locals.

Mortgage Choice partnered up with Now We Collide to launch the fully integrated multi-platform strategy that will span TV, radio, online, outdoor, digital and social media.

The campaign titled “We’re Locals Too” carries a strong human connection with consumers by positioning Mortgage Choice’s network of brokers and financial advisers as part of their local communities and trusted locals.

Refinance 30" TVC

Full Financial Services 30" TVC

Underlining the campaign will be a series of 30-second TV commercials exploring the day in the life of real Mortgage Choice franchisees from different locations in Australia.

Each expert is connected by a single narrative that highlights that they are a part of the community and have the capabilities to provide personal and tailored advice at a local level.

Keir Maher, CEO and Head of Strategy at Now We Collide added: “We’ve really enjoyed partnering with Mortgage Choice. In developing the strategy and creative which is true to Mortgage Choice as a brand we have connected with the consumer insight on the need for a trusted source of information and advice when making big financial decisions. With video at the heart of the integrated campaign, it’s been a true collaboration with the Mortgage Choice team.”

The TVCs will be aired on various channels on Foxtel, including Lifestyle and E, Fox8 and Arena, as well as YouTube.  Radio executions are national.

 

 

 

“We are excited to launch our new advertising campaign and to be working with integrated campaign experts Now We Collide, they have done an incredible job bringing it all together.” 
General Manager of Marketing – Melissa McCarney said.


Mortgage Choice Team:

Melissa McCarney – General Manager, Group Marketing
Caroline Ashmore – Marketing Manager, Brand & Customer Acquisition
Damien McDonald – Head of Local & National Promotions
Nicole Peters – Head of Customer Engagement
Jessica Darnbrough – Head of Corporate Affairs

Now We Collide Team:

Keir Maher – CEO & Head of Strategy
Ryan Bodger – CCO & Creative Director
Nadine Spencer – Producer / Director
Georgia Grant – Production Manager
Jessica Ameduri – Production Coordinator