ESPN x SOFLES

Winner PromaxBDA 2016 Best Brand Image Campaign

ESPN needed a campaign that engaged with an audience that went beyond the typical ESPN viewer of hardcore sports fans. Our goal was to hit a wider group of 18-30 year old males, casual sports fans who would emotionally connect and relate to the ESPN brand through a unique creative approach for broadcast and online.

ESPN required a creative approach that was highly shareable and depicted the ESPN brand as something relatable and cool among the target market. 

ESPN needed a campaign that engaged with an audience that went beyond the typical ESPN viewer of hardcore sports fans. Our goal was to hit a wider group of 18-30 year old males, casual sports fans who would emotionally connect and relate to the ESPN brand through a unique creative approach for broadcast and online.

ESPN required a creative approach that was highly shareable and depicted the ESPN brand as something relatable and cool among the target market. 

This is the 60 second creative which launched the campaign across broadcast, online and social.

The NFL season launch creative for ESPN.

The NBA season launch creative for ESPN.

This is a short documentary about how the ESPN Australia 2015/16 brand campaign came together. Seen from agency, client and artist perspective it provides an insight into the process involved and scale of the project.

15 second Instagram version for ESPN social channel.