News Colliding This Week. 24th August

Vertical video has been growing in popularity for a number of years along with the rise of in-app video viewing and sharing on mobile. Snapchat was no doubt one of the pioneers of the format and they have continued to stick with it, while Facebook and Instagram have joined in with 'Stories' and Intagram's latest product IGTV. This is primarily being driven by the growing number of consumers now using their phones for their daily video consumption. TheVideoInk provides an interesting look into Vertical Networks, launched by Elisabeth Murdoch with a focus on producing short-form video for mobile devices, and their "data-driven content strategy" Read Vertical Networks is making IP that travels and it all starts at Snapchat 

Talking of mobile video, reports that Tesla is adding Atari games to the in-car display have been followed up with confirmation they are poised to bring in-car video to their next software update via an Elon Musk Tweet claiming that video playback will be available with "version 10" of Tesla's car software. Read Tesla cars will play video with a future update

An interesting article from Variety on the journey Netflix has undertaken from DVD postal distribution company to the world's leading OTT entertainment company - "Netflix’s original-content push took off in earnest on Feb. 1, 2013, with the debut of “House of Cards.” Five years later, the streaming service has grown to the point where it is projected this year to deliver more than 80 new feature films (original and acquired) and an astounding 700 new TV series." Read Ted Sarandos on How Netflix Predicted the Future of TV

The campaign which caught our eye this week if the Smirnoff US campaign developed by 72andSunny with clever use of the media as the message using Ted Danson and a dash of humour to call attention to YouTube's 6 second bumper formats. It feels like Smirnoff missed a trick by not integrating the campaign across any other channels with no thought for extension across their website or other social channels. Watch Welcome To The Fun%