How Social Video Platforms Are Evolving In 2017

With the pace of change continuing across key video platforms, the shift in audience viewing habits across all demographics and particularly the shift to mobile, we are now truely seeing the rise of Gen V - the Video Generation. This has already hugely impacted the way media companies and brands attract and communicate with audiences with more change to come over the next few years. Here are some the main developments currently taking place, to get more detail on the key points simply hit the links:

YouTube

  • 1.5 billion logged-in viewers visit YouTube every single month globally.
  • On average, YouTube viewers spend over an hour a day watching videos on mobile devices alone. 
  • YouTube is now the number 1 'social network' for Gen Z.
  • In a few weeks, an update to the the YouTube mobile app will mean video will dynamically adapt to whatever size users choose to watch it in. That means if they’re watching a vertical, square, or horizontal video, the YouTube player will seamlessly adapt itself, filling the screen exactly the way it should. If this works well it will only increase YouTube's dominance.
  • YouTube and Daydream have worked together to develop a new format, VR180, and new cameras, which make it easier and more affordable to make VR videos. This new format delivers 3-D video while capturing a 180-degree view. 
  • Recently launched social video app uptime - currently available in the US only but shows YouTube's intent to provide a direct answer to Snapchat and Instagram.

Facebook

  • Now officially 2 billion people on Facebook globally.
  • Video on Facebook now plays with sound on automatically OR users can turn off sound in their app settings.
  • Messenger video chats have received a Snapchat-esque update with new features like animated reactions, filters, masks and effects, and the ability to take screenshots—available for one-on-one and group video chats. You can now share your emotions with a reaction, add a filter and even take pictures of your time together.
  • An update is coming to the Facebook Mentions creators app but there is no sign Facebook will start sharing revenue with their community of creators (unlike YouTube for example).

Instagram

Snapchat

  • Snapchat daily active users grew from 122 million in 12 months to Q1 2017, an increase of 36% year-over-year. 
  • 3 billion snaps are created every day by Snapchat users, up from 2.5 billion in Q3 2016.
  • Introduced Snap Map which lets Snapchatters share their current location and updates with friends on a map when they open the app, but also displays a heat map of snaps from around the world.
  • Snapchat also introduced what it called it's biggest update yet in March 2017 - Limitless Snaps which allows snaps to play on a friends’ screens until users skip to the next snap by tapping on the right side of the screen or by closing the app. The time limit was lifted both from the snaps posted to a story and shared with friends directly via Snapchat. After a friend finishes viewing the Snap and taps to close it, Snapchat will delete as usual.

Twitter

  • It's all been fairly quiet from Twitter on the video front having recently released a "new look" which included some navigations and icon updates plus the functionality that links to articles and websites now open in Safari’s viewer in the Twitter app so you can access accounts on websites you’re already signed into on IOS.
  • In late 2016 Twitter introduced live 360 video - when users see a video marked with a LIVE 360 badge, they can interact with it to change what they see by moving their phone or swiping the screen – all while watching live.

musical.ly

  • Sneaking up almost un-noticed, musical.ly is an app for video creation, messaging, and live broadcasting. Launched in August 2014, musical.ly lets users create 15-second to 1 minute videos and choose sound tracks to accompany them, use different speed options (time-lapse, slow, normal, fast, and epic), and add pre-set filters and effects. The app also allows users to browse popular “musers,” content, trending songs and sounds and hashtags.
  • Now has over 200 million users globally. 

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