We loved collaborating with UPI Australia and our tech partners ShareRoot to develop this integrated video led campaign with social at the heart for the release of The Secret Life of Pets. Hats off to the team at UPI for being brave enough to unleash the power of UGC - which, when planned and executed correctly, can deliver serious return on investment. The campaign proved such a success, including delivering a huge box-office return, the guys over at Marketing Magazine have published our campaign case study.