Video has rapidly become the most powerful way that we have available for connecting with audiences.
It demands and attracts more consumer attention than any other medium with unrivalled ability to evoke emotion, communicate information and tell stories.
And whilst the "golden age of video" is in full swing - it still represents the biggest growth opportunity for brands to build audiences and harness them to build brands and sell products.
Scientifically we know that 90% of information transmitted to the brain is visual. And that visuals are processed by the brain 60,000 times faster than text. Given people spend one third of their time online watching videos there is huge potential here. Between Snapchat (10 billion), Facebook (8 billion), and YouTube alone (4 billion), there are 22 billion daily video views.
Of all the video platforms available, YouTube is the most regularly used platform for Gen Z cited by 84% of respondents in a recent Accenture study.
The stats are compelling:
Video is projected to claim more than 80% of all web traffic by 2019.
Mobile video traffic expected to increase at a 50% compound annual growth rate through to 2021.
Between Snapchat (10 billion), Facebook (8 billion), and YouTube alone (4 billion), there are 22 billion daily video views.
A third of all the time people spend online is dedicated to watching videos.
64% of customers are more likely to buy a product online after watching a video about it.
87% of online marketers are currently using video content in their digital marketing strategies and 65% of marketers plan to increase their mobile ad budgets to account for video.
7 out 10 Millennials are likely to watch a company video when shopping online.
With access to the tools of production and distribution now almost ubiquitous many brands, big and small, are taking advantage with great results. However, it is the rigour and around content strategy, creative strategy, selecting the right tools of production and distribution which separates the ok from the great.
To get more information on how the best brands are using video led campaigns and content to achieve results based business outcomes, why not drop us a line.