Category: Video

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With the pace of change continuing across key video platforms, the shift in audience viewing habits across all demographics and particularly the shift to mobile, we are now truely seeing...

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VR2

We used to say seeing is believing.
Now we have to say ‘experiencing is believing’.

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360 Video On The Rise

360 video is quickly moving from niche to mainstream as both YouTube and Facebook are taking it the masses.

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Facebook Is Building Their Own YouTube

Facebook have been realising the power of video for some time with just about every timeline including a abundance of snackable but often irreverent and/or irrelevant content for the viewer. With this growth and this realisation they have invested in the development of a new video hub that will look and work much like Youtube, but have one huge advantage, the content you see will now actually be based on your likes, interests and browsing habits.

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Reddit Gets Upvoted

Community based social aggregator Reddit (see Mashables' Beginners Guide), renowned for it’s democratic approach to content and what’s popular on the net has launched Upvoted as a way for people to find the best of Reddit content.

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Buzzfeed Video Domination

As anyone in advertising and marketing already knows, video consumption is on a meteoric rise. Audiences are viewing and sharing more video content than ever before. The offshoot of this increase is a huge opportunity for brands to target audiences and consumers with relevant and meaningful content, and with screens providing larger and clearer resolution, it seems mobile is where it's at right now.

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