It sounds like a no brainer but now Google has provided a direct relationship between search on Google and video delivery on YouTube for advertisers.
Facebook have been realising the power of video for some time with just about every timeline including a abundance of snackable but often irreverent and/or irrelevant content for the viewer. With this growth and this realisation they have invested in the development of a new video hub that will look and work much like Youtube, but have one huge advantage, the content you see will now actually be based on your likes, interests and browsing habits.
As anyone in advertising and marketing already knows, video consumption is on a meteoric rise. Audiences are viewing and sharing more video content than ever before. The offshoot of this increase is a huge opportunity for brands to target audiences and consumers with relevant and meaningful content, and with screens providing larger and clearer resolution, it seems mobile is where it's at right now.