Now We Collide News
It sounds like a no brainer but now Google has provided a direct relationship between search on Google and video delivery on YouTube for advertisers.
We loved collaborating with UPI Australia and our tech partners ShareRoot to develop this integrated video led campaign with social at the heart for the release of The Secret Life...
YouTube recently announced it is looking to faze out annotated end frames on videos and has introduced YouTube End Cards as a feature.
UNIVERSAL PICTURES AND CHANNEL 7 SUNRISE
Here are 3 things publishers embarking on integrating video content as part of their overall strategy need to get right.
As video viewing via mobile and tablet devices increases we need to understand the best way to hook the audience. Here are some short, sharp ways to get it done.
Now We Collide partnered with ESPN to develop a new video led branding campaign in a move to cement growing interest in U.S. and international sports among a younger Aussie male audience. Watch the short documentary about how it all came together.
Facebook have been realising the power of video for some time with just about every timeline including a abundance of snackable but often irreverent and/or irrelevant content for the viewer. With this growth and this realisation they have invested in the development of a new video hub that will look and work much like Youtube, but have one huge advantage, the content you see will now actually be based on your likes, interests and browsing habits.
As anyone in advertising and marketing already knows, video consumption is on a meteoric rise. Audiences are viewing and sharing more video content than ever before. The offshoot of this increase is a huge opportunity for brands to target audiences and consumers with relevant and meaningful content, and with screens providing larger and clearer resolution, it seems mobile is where it's at right now.